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The Internet could well be considered the largest publishing house on Earth, and online communication is fast becoming a key component of many jobs across various industries. Unfortunately, the rules of Web writing are different from those of print, so even experienced writers and editors can find themselves at a loss when faced with Web copy, to say nothing of those who were not professional communicators in the first place.

This seminar will address the differences between print and Web copy and provide tips and techniques for writing and editing content appropriate for a number of online delivery platforms, including corporate or organizational websites, blogs, social media tools, and e-commerce sites.

Discussion will focus on:
• Print vs. Web Copy: the differences in how and why we read
• Text vs. Hypertext: site architecture and linking
• Web Words: search engine optimization (SEO) and language level
• Web Design: scan-ability, graphic design, and interactivity
• Web 2.0: user experience and community building
• Social Media: the art of inbound marketing
• Copyright in Cyberspace: duplicate content, plagiarism, and other legal issues
• Technical Tidbits: content management systems, basic HTML, etc.

Not just for writers and editors, Writing & Editing for the Web provides insights and direction for marketers, executives, bloggers, and anyone who uses or hopes to use the Internet to convey a message. In-depth discussion, hands-on exercises, and extensive handouts ensure that participants leave with a keen understanding of the online market and techniques for communicating effectively via the Web.

Instructor: A recovering technophobe, Emily Dockrill Jones has worked in Web publishing for nearly a decade. In late 2010, she started Page&Screen Communications, which specializes in producing online content and print promotional materials, as well as corporate communications training. She also teaches at George Brown College. Still a bookworm at heart, Emily can often be found perusing libraries and bookstores, indulging in the look, feel, and smell of actual, physical books.

Saturday, April 21   ****Hosted by the Kitchener-Waterloo-Guelph twig!****
10:00 am to 5:00 pm (lunch will be provided)
Registration - $225 members, $255 non-members (HST extra)
Early Registration (to April 14) - $185 members, $205 non-members (HST extra) 
MacKinnon Building (room 237) at the University of Guelph

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