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This Print on Demand (POD) workshop covers a variety of topics related to self-publishing and marketing your books, including:

- POD defined
- Difference between POD, vanity publishing, and vanity POD
- Importance of targeting your audience (before you write)
- POD companies/options
- Specific information about several popular POD companies
- Distribution in Amazon.com/.ca, Chapters.Indigo.ca and other online retailers
- Kindle (Amazon's e-book) and ePubs
- ISBN (and why and how to get yours)
- Overview of technical tools you need to self-publish
- Overview of book marketing options, such as websites, blogs, and social media (Facebook, Twitter, LinkedIn, and YouTube)

Instructor: Paul Lima has worked as a professional writer and writing instructor for over 25 years. He has run a successful freelance writing, copywriting, and media relations training business since 1988. Paul is the author of ten books on writing and the business of freelance writing, including Harness the Business Writing Process, How to Write a Non-fiction Book in 60 Days,Everything You Wanted To Know About Freelance Writing,Copywriting That Works, and (re)Discover the Joy of Creative Writing. He has self-published his books as print, PDF, Kindle, and ePub versions using Print on Demand. His books are available online through Amazon and Chapters-Indigo. Four of his self-published books are now used as university and college continuing education textbooks. You can visit Paul online at www.paullima.com and read about his books at www.paullima.com/books.

Saturday, November 12
9:00 am to 12:00 pm
Registration - $140 members, $165 non-members (HST extra)
Early Registration (to November 4) - $110 members, $135 non-members (HST extra) 
Northrop Frye Hall, Room 007
73 Queen's Park Crescent East, Victoria College, University of Toronto