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Social Media Primer

Introduction

We're launching our 'Hire an Editor' social media campaign and we need your help! Together as a team, we need to promote the benefits of hiring a professional editor. Your participation is key to making this a success.

As an editor you have a vested interest in this campaign—whether you're looking for editing work now, will be in the future, or you're winding down your career, but still advocate for the editing profession. By actively participating, you will contribute to the growth of the editing industry.

We've provided this social media primer to get you started on the right foot. In this primer you'll find helpful resources and sample Tweets.

Get involved

Join our LinkedIn group.
Like us on Facebook.
Follow us on Twitter.

Remember, feel free to Like, Share and Favorite, but don't be shy to get active in these conversations on the platforms, make them your own and compose your own messaging!

Platform Basics

We've chosen to focus our campaign efforts primarily on the LinkedIn and Twitter platforms. Listed below are a few basics for both platforms.

If you haven't joined LinkedIn or Twitter yet, you can easily create profiles.

Create a LinkedIn profile.

Create a Twitter profile.

Once you've created your account(s), be sure to upload a picture and complete your profile with the necessary content.

LinkedIn

Basic Terminology

  1. Update: Status updates and content that you post
  2. Profile: Similar to a resumé, you add information about you, your job history and responsibilities
  3. Mention: Just like on Facebook and Twitter, you can mention others in your LinkedIn updates by typing their names in the 'Share an update' section on the home page
  4. Connect: An indication that you and another user professionally know each other
  5. Invitation: Invite someone you know to join your professional network and connect with you
  6. Network: Your connections which also includes the connections of your connections
  7. Groups: Can be public or private, and can be created by an individual or company. It allows users to come together and talk about a specific subject on one page
  8. Endorse: A way to recognize a friend/colleague's professional strengths and experience. This will be shown to anyone who views their profile

Twitter

Basic Terminology

  1. Tweet: A Tweet is a 140-character message posted via Twitter
  2. @Reply: A Tweet that begins with another user's username and is in reply to one of their Tweets, like this: @editorscanada, I agree!
  3. Handle: A handle on Twitter is the name a user chooses to represent themselves with on the platform. The handle is used to mention @reply and selected for the accompanying URL e.g. Twitter.com/editorscanada
  4. Mention: A Tweet containing another user's Twitter username, following the "@" symbol, like this: Hello @editorscanada!
  5. Retweet: A retweet is someone else's Tweet that you chose to share with all of your followers
  6. Following: Following a user on Twitter means you are subscribing to the Tweets sent from the user's account
  7. Timeline: Your timeline is a long stream showing all Tweets from those you have chosen to follow on Twitter. This will be the first thing you see when you log-on
  8. Favorite: Favorites, represented by a small star icon next to a Tweet, are most commonly used when users like a Tweet
  9. Hashtag: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages

More Twitter glossary terms.

Being Social with Editors Canada

7 easy tips to kick-start your social media skills

Composing your message

  • When composing your message for Twitter or LinkedIn be aware of your overall key messages (found below)
  • Be aware of the platform's character limit (Twitter's limit is 140 characters including space and punctuation) and ensure your message falls within the limit

Engagement

  • Twitter and LinkedIn are a great place to engage—join a conversation by '@replying' a fellow user and bringing your opinion to the chat
  • Answer a question or share information on LinkedIn groups to help your fellow editors
  • Post great industry news and share an update from your LinkedIn profile to inform your network about your awesome industry
  • If you enjoy a Tweet 'Favorite' it or 'Retweet' it (see terminology & resource centre for more information)

Timing and consistency

  • Proper social media etiquette means spacing out messaging so your audience doesn't feel spammed
  • Best practice for LinkedIn means updating 3–4 times a week
  • Best practice for Twitter means Tweeting 2–3 times a day (not including '@replies')
  • Take the time to craft your message and post in spaced out intervals

Call-to-action

  • If you would like your audience to act—tell them!
  • Include a call-to-action at the end of your message, e.g., 'Read here' or 'Watch now'

Hashtags

  • Hashtags are used to group conversation on specific social media platforms (Twitter, Facebook, Instagram, etc.) and can be used anywhere in your Tweets
  • Clicking on a hashtag will reveal all other Tweets marked with the same hashtag
  • Only include hashtags that are relevant to your message
  • Remember that hashtags are deducted from your character limit
  • Best practice is to use 1–3 hashtags per Tweet
  • The campaign hashtag is #HireAnEditor, but feel free to use hashtags such as, #Editor and #Editing

Links/Pictures

  • Including links and pictures increases the engagement of your audience
  • Include links and pictures if it is relevant to your message
  • Remember your pictures and links are deducted from your character limit

Review

  • Be sure to read, re-read and make appropriate edits before posting your message online
  • Double check to ensure your links and pictures work before posting your message online

Key Messages to Communicate

  • Quality matters for communication pieces
  • Editors are sometimes the subject-matter experts. If they aren't, they work with them
  • Editors Canada is the professional organization for editors in Canada

Sample Messaging on Twitter

Twitter is a great platform to start engaging online. We've put together some samples to get you started.

  1. Sample Tweet One: 5 reasons every organization needs editors. Read here: [LINK].
  2. Sample Tweet Two: Hiring an #Editor ensures quality communication. Make sure your message comes across clear & correct, hire an editor today.
  3. Sample Tweet Three: Did you know? Editors function in a variety of fields from IT to communications. Find out more here: [LINK]

More key messages and sample Tweets.

Sample Web Pages for Linking

Resource Centre

A few helpful resources that will be of help for your social messaging:

  1. How to add a profile and header photo on Twitter
  2. How to add a profile photo on LinkedIn
  3. How to post a Tweet
  4. How to post an update on LinkedIn
  5. How to add a comment to a LinkedIn group discussion
  6. How to retweet
  7. How to @reply on Twitter
  8. How to favorite a Tweet
  9. How to follow a user on Twitter
  10. How to post a link on Twitter