This fall we're launching a pilot campaign. The goal: To get you hired.
Hire an editor
As editors, we know how vital our role is in effective communication. This fall we'll get the word out to hiring managers about the value editors add to their organizations. How can they prevent costly errors? What are the benefits of hiring an editor?
Let's demonstrate our expertise. Let's get hiring managers thinking about employing editors to fill the skills gaps in their organizations.
Let's motivate them to add new editorial staff to their 2014 recruitment plans.
In October we're running a pilot social media campaign to promote hiring an editor. Together with a marketing and communications agency, we've developed a campaign that empowers you and your editing colleagues to promote the benefits of hiring professional editors.
This is an English-language pilot campaign aimed at promoting editorial services to hiring managers in the financial services and information technology industries. This targeted approach gives us the best bang for our buck and the opportunity to make the biggest impact. If we're successful, we'll know we're on the right track. We'll know we need to put more resources into running larger-scale, fully bilingual campaigns in the future.
Your participation is key
Want to find more paid work for editors? Your participation is the key to making the campaign a success. We'll provide a toolkit that includes messaging and social media how-tos. By sending the key "hire an editor" messages through your network, you'll help to show hiring managers the value and importance of the work editors do.
Every editor has a vested interest in this campaign—whether you're looking for editing work now, will be in the future, or you're winding down your career but still advocate for the editing profession. By actively participating, you will contribute to the growth of the editing industry.
Plug in and promote "hire an editor"
1. Follow EAC on social media. That's where we'll be pushing out our key "hire an editor" messages.
2. Share and retweet.
Don't sit on the sidelines and just "like" or "favorite" what you see. Join in!
We'll provide the basic toolkit for the campaign. Share the messages with your network, tweak them to make them your own, and take part in the discussions that arise.
Using your own social media channels, you'll act as a "hire an editor" brand ambassador. By actively participating in the campaign, you'll not only help to raise the profile of the editing profession, you'll publicize your own qualifications as an editor.
3. Encourage your editing colleagues to join the campaign.
The bigger the campaign, the greater our reach will be.
Hire an editor launches in October. We'll show the world that quality matters. #hireaneditor
Issued on behalf of EAC's marketing and public relations committee by the national office.