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Lisa Severn

Whistler, BC
Canada
Primary contact: 

Profile

I am a stylistic editor, re-writer and visual designer. I excel at adapting to brand voice, and I've worked with several entrepreneurs and emerging businesses. My love affair with digital media is ongoing. As for print, we get along well enough.

I like plain language as a means of communicating technical information, and I am a solid judge in the courtroom of clarity vs. obscurity.

By asking the right questions at the right time, I can extract the information that I need from subject matter experts to provide clients with excellent re-writing, stylistic editing and document design in broad subjects.

However, I have a highly-developed knowledge in the following subtopics or niches, which gives me the confidence to accept leadership roles on major projects.

FOOD & AGRICULTURE

Recipe development

Nutrition

Agri-tourism

Farmers' markets

OUTDOOR RECREATION AND LEADERSHIP

Mountain biking and trail building

Snowboarding

Sport coaching

Business coaching

Emotional Intelligence

OTHER

Political campaign communications (Federal only, please)

Tourism in British Columbia

NOTE: I am well-versed in SEO techniques, content management systems (CMS), troubleshooting in CSS and HTML, and customer relationship management systems (e.g. Mailchimp, Constant Contact).

Editorial Skills

  • Copy editing
  • Layout and design
  • Online editing
  • Plain language
  • Research and fact-checking
  • Rewriting
  • Stylistic editing
  • Web adaptation
  • Writing

Media/Genres

  • Blogs
  • Brochures
  • Business materials, general
  • Cookbooks
  • Correspondence
  • E-books
  • E-materials, general
  • Manuals and how-to books
  • Newsletters
  • Pictures and illustrations
  • Policies and procedures
  • Proposals and evaluations
  • Study guides
  • Style guides
  • Surveys
  • Transcripts and minutes
  • Websites

Subjects

  • Ecology and environment
  • Food and drink
  • Gardening and horticulture
  • Handicrafts
  • Health care
  • Leisure, general
  • Lifestyles
  • Outdoor recreation
  • Pedagogy
  • Politics
  • Society, general
  • Sports
  • Technology
  • Travel and tourism