The Editors' Association of Canada's #hireaneditor campaign is here! And we're inviting you to get involved.
Hire an editor
As a friend of EAC, you know how vital the editor's role is in effective communication. This fall we'll get the word out to hiring managers about the value editors add to their organizations. How can they prevent costly errors? What are the benefits of hiring an editor?
Let's demonstrate our expertise. Let's get hiring managers thinking about employing editors to fill the skills gaps in their organizations.
Let's motivate them to add new editorial staff to their 2014 recruitment plans.
This month we're running a pilot social media campaign to promote hiring an editor. Together with a marketing and communications agency, we've developed a campaign that empowers you and your editing colleagues to promote the benefits of hiring professional editors.
This is an English-language pilot campaign aimed at promoting editorial services to hiring managers in the financial services and information technology industries. This targeted approach gives us the opportunity to make the biggest impact. If we're successful, we'll know we're on the right track. We'll know we need to put more resources into running larger-scale, fully bilingual campaigns in the future.
Your participation is key
Want to find more paid work for editors? Your participation is the key to making the campaign a success. On our campaign home page we've provided a toolkit that includes sample messaging and a social media primer. By sending the key #hireaneditor messages through your network, you'll help to show hiring managers the value and importance of the work editors do.
By actively participating, you will contribute to the growth of the editing industry.
Plug in and promote #hireaneditor
1. Follow EAC on social media. That's where we'll be pushing out our key #hireaneditor messages.
2. Share and retweet.
EAC will generate #hireaneditor discussion. Don't sit on the sidelines and just "like" or "favorite" what you see. Spread the word and join the conversation!
Using your own social media channels, you'll act as a #hireaneditor brand ambassador. By actively participating in the campaign, you'll help to raise the profile of the editing profession. And if you're an editor, you'll publicize your own qualifications as well.
3. Encourage your editing colleagues to join the campaign.
The bigger the campaign, the greater our reach will be. Together, we'll show the world that quality matters.
Visit the #hireaneditor campaign home page for more information and to get involved. Be sure to check out the social media primer and sample messages.
Issued on behalf of EAC's marketing and public relations committee by the national office