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Writing and Editing for the Web

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The Internet could well be considered the largest publishing house on Earth, and online communication is a key component of many jobs across various industries. The way people approach online content, however, is vastly different from how they approach print, so communicators must adapt their processes and techniques to better address the needs of online audiences. Even the most experienced writers and editors can find themselves at a loss when attempting to produce good web copy—to say nothing of those who aren’t wordsmiths in the first place!

This seminar will address the differences between print and web publications and outline the best practices for producing online content. We’ll focus mainly on corporate and organizational web pages, with brief discussions of blogs, social media, and online newsletters.

Topics include
differences between print and web audiences;
best practices for organizing and delivering web content;
language level, search engine optimization, and usability;
Web 2.0, social media, and community-building; and
technical tidbits and other considerations.

You don’t have to be a writer or an editor to benefit from this seminar—anyone who uses or hopes to use the Internet to convey a message will find this information useful. You also don’t need to be technologically savvy—if you can type a document in Word, you can create web content. (Note: computers are not required for this session.)

Discussion will be interspersed with hands-on exercises, and participants will receive an in-depth handout and additional resources to guide them in communicating effectively on the web.
A recovering technophobe, Emily Dockrill Jones has now been producing online content for more than a decade. She’s created online courses, written and edited hundreds of web pages, moderated forums, and managed social media. Her company, Page&Screen Communications, specializes in integrated marketing campaigns and corporate media. She also teaches a variety of publishing and communications-related courses at George Brown College and Ryerson University. Still a bookworm at heart, Emily seizes every opportunity to indulge in the look, feel, and smell of actual physical books.


Saturday, March 5
9:00 AM to 4:30 PM (lunch will be served)
Registration – $210 members, $240 non-members (HST extra)
Early Registration (to February 20) – $175 members, $195 non-members (HST extra)
Victoria College, Room 211, Victoria University, University of Toronto
91 Charles Street West 

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