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Branding for Editors

Date: Tuesday, October 27, 7:00 – 9:30 pm
Location: Centre for Social Innovation (CSI), 215 Spadina Ave., Alterna Savings room, fourth floor

Branch/Twig: Toronto

Meetings and events | Branch meetings | Executive committee meetings

What makes for good branding in the world of freelance editing, and how does it come about? How can editors communicate their brand to attract clients who will be a good fit for their skills, goals, and experience?

Join us on Tuesday, October 24, for a panel discussion and workshop geared to helping freelance editors hone the messages they use to communicate with prospective clients. Freelance writer and editor Marnie Lamb of Ewe Editorial Services will speak about how she developed her brand organically; entrepreneurial consultant Donovan Dill will speak about branding as the bedrock of any business; and freelance magazine editor/incubator Carolyn Camilleri will lead a mini-workshop to help editors define and refine their brand to attract the right clients.

More about our speakers:

Marnie Lamb is an award-winning copy editor, indexer, permissions researcher, proofreader, and seminar instructor based in Toronto. Through her company, Ewe Editorial Services, Marnie has worked on textbooks, scholarly monographs, trade non-fiction, novels, reports, grant applications, and journal articles. Her clients include McGraw-Hill Education, Nelson Education, UBC Press, and Canadian Scholars Press. Also an accomplished writer, Marnie has had short stories published in literary journals, including filling Station, The Nashwaak Review, and The Dalhousie Review. Her first novel, The History of Hilary Hambrushina, was published by Iguana Books in May.

Donovan Dill is a business consultant, marketing strategist, and the owner of S.E.E. Promotions, a promotional marketing company. Donovan was the founding Manager for the ACCEL Entrepreneurial program at Centennial College and currently teaches entrepreneurship at Seneca College. Donovan also serves as a business consultant with the Hub at University of Toronto Scarborough. He helps companies build and maintain their creative brand by using clean, innovative designs with Baustein Strategic Design Group Inc. Donovan is the current Entrepreneur in Residence for the Toronto Public Library system, where he meets with small business owners and start-ups to offer advice on business planning.

Carolyn Camilleri has been working in the magazine publishing industry as an editor and copywriter since 1996, specializing in consumer and trade (B2B) publications, websites, profiles, advertorials and branded content, whitepapers, case studies, marketing materials, proposals, and manuals. A participant in many branding exercises across the magazine industry, she thrives on the excitement of changes in trends, topics, and technology, and she especially enjoys starting new publications. Carolyn is proud to have worked as founding editor with the team at Page One Publishing in Victoria, BC, to start six new magazines. She is based in Toronto and travels to Victoria several times a year.

Program details for Tuesday, October 24, 7 PM

NEW LOCATION: Centre for Social Innovation (CSI), 215 Spadina Ave., Alterna Savings room, fourth floor
7 PM  Mingling and informal Q&A session for new and prospective members
7:30  PM   Program
9 PM   Mix-and-mingle

Free for members; non-members $10
Coffee and tea will be provided.