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Building Your Freelance Business: A Special One-Day Seminar for Writers and Editors!

Friday, January 18, 2013 - 19:00

                                                ***SOLD OUT***

Co-presented by the Editors' Association of Canada (Toronto branch) and the Professional Writers Association of Canada (Toronto Chapter)


8:30–9:00   Event Registration and Networking

9:00–12:00  Learn from the Business Building Experts

Running Your Business Better: Tips on Planning and Marketing for Freelancers! Diane Davy, president of Castledale Inc.

Start the year off right by picking up practical pointers on business planning and marketing—including setting realistic goals, effective networking, finding your market and more.

Diane Davy has over 25 years of experience with business and marketing strategies for cultural industries, including book and magazine publishing. Prior to founding her marketing firm, Castledale Inc., she was president of Key Porter Books Ltd, an internationally respected Canadian publisher of adult and children's fiction and non-fiction; president and publisher of Greey de Pencier/Owl Books, creators of award-winning Canadian children’s books and publisher of Owl's various children’s magazines. Now, in addition to consulting on marketing and business management, Diane teaches for Humber College's Creative Book Publishing Program.

Let's Look at the Books! Darren G. Rotsch, CPA, CA, MMPA, BASc

Get ready for tax time with a refresher on taxation basics for freelancers. Darren will discuss the pros and cons of being a sole proprietor versus an incorporated business; the types of expenses that are deductible in each situation; and how to keep an organized set of books and records for tax purposes. He will also demystify collecting sales tax on your service and the filing requirements that come with that.

Darren is a chartered accountant and a senior manager at Murphy & Chung, where he specializes in tax and management consulting for small- and medium-sized businesses.

12:00–1:00   Lunch
Go to any of the local hot spots—lunch is not included in the cost of registration. This is a great opportunity to get to know other writers and editors.

1:00–1:30   The New Website
Sandy Crawley, executive director of the Professional Writers Association of Canada, talks about the newest job and message board in town.

1:30–4:30  Learn from Fellow Writers and Editors
Registration for this event includes an opportunity to participate in three of the following facilitated discussions, each led by EAC and PWAC members with a passion for the topics.

Contracts, Estimates and Invoices: learn how to write them up to avoid headaches and get paid on time.

Get Started with Social Media: a beginners' group discussion where you can ask the questions you’ve been afraid to ask.

Get LinkedIn: new ideas to promote yourself in professional circles.

Let's Talk Rates: setting them, negotiating them and then raising them!

Leveraging Editor/Writer Relationships: talk through ways that writers and editors can team up, improve work flow and tackle some common challenges.

Living and Working through Chronic Pain and Illness: learn and share tips for getting the work done, finding resources, and keeping your business on track.

Making Money with Multiple Languages: multilingual writers and editors talk about finding prospects and work in other languages.

Managing Your Brand: brainstorm branding strategies, public relations ideas, social media strategies, business cards concepts and develop a thirty-second elevator speech.

Managing Your Mental Energy and Stress: this is often stressful, solitary work—talk about strategies to stay focused, engaged and mentally and emotionally healthy.

Networking with Colleagues: what are the advantages of joining professional associations? Find out who joins which ones and why.

Networking with Potential Clients: practice starting conversations with prospective clients and talk about where to find them.

Planning Your Financial Future: talk about how freelancers plan for the future and make the most of their earnings. (This discussion will be facilitated by a Certified Financial Planner and writer.)

Software Tips to Improve Efficiency: Word, Excel, invoicing software—got questions? You aren't the only one. (This discussion will be facilitated by a software instructor and editor.)

The discussion portion of the day will be divided into four sessions. You will get to participate in three small group discussions of the topics listed here, and have free time to meet other writers and editors at one of the "networking" tables. You can also work on plans for your business at one of the "quiet working" tables.

Then we'll all come back together for a quick wrap-up to share our learning highlights and talk about what strategies we plan to put into action.

To keep the discussions focused and productive, we have to limit this master class-style event to sixty participants. It will sell out.

Register now to get the early bird discount and first pick of the discussion topics!

Click here to see more Toronto branch seminars