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Making Better (and More Efficient!) Use of Social Media

Registration InformationRegistration Form |Seminar Locations | Seminars for Editors 

This intermediate seminar on social media for writers and editors will show you how to better use social networks like Twitter, Instagram, and Facebook as both tools for your research and platforms for amplifying your content and growing your brand. You’ll learn best practices for establishing that crucial balance between broadcasting and sharing other people’s content, enabling you to grow your following and establish the value of engaging with you in social spaces. We’ll cover what’s changed since you first started using social media, discuss using social media as a research tool and a platform for engaging audiences, and learn about some automation tools to increase your social media efficiency. Bring your laptop as this is a hands-on workshop, where you’ll start implementing things as you learn them and leave with measurable goals set for upping your social media game.


Brandie Weikle is a long-time journalist and social media expert who trains individuals and consults with brands to improve social media skills, develop engagement, and increase profiles on social media channels. An early adopter, Brandie got her start in social media training by teaching other staff at theToronto Star, where she was parenting and relationships editor and founding editor of twoToronto Star websites. She’s been digital director of House & Home Media, overseeing the publishing company’s online presence in both English and French, and she provides beginner to intermediate training in social media basics. She also administers and hosts social media events for brands like Sears and Fisher Price and is the founder of and the host of The New Family Podcast. You can find her on Twitter at @bweikle.

9 AM to 4 PM (lunch will be served)
Registration – $210 members, $240 non-members (HST extra)
Early registration (to January 23) – $175 members, $195 non-members (HST extra)
Victoria College, Room 211, Victoria University, University of Toronto
91 Charles Street West