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May 2016 Program

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Developing content with subject-matter experts

The demand for brand-centric, relevant content is altering what many editors do each day. Instead of working on traditional editorial teams, they are working more closely with non-editors to build brands, meet business goals, and put ideas into words.

Join us on Tuesday, May 24, as we listen to three editors who work in different industries—education, engineering, and accounting—share their personal stories of not only analyzing, but also developing content. Their experiences will show how editors can play a creative role in the process of transforming ideas into documents and how content is improved when it’s looked at through multiple lenses.

Dimitra Chronopoulos enjoys working with others to create value and beauty in objects or experiences. As a freelance editor, she contributes to the production of everything from textbooks and teaching plans to websites and novels. Her clients include museums, non-profit organizations, and fellow editors. As a volunteer teacher and program director at her church, she attempts to inform and inspire through actions as much as words. Her commitment to volunteering includes five years as a narrator and technician in the recording studio of the CNIB and two years as program chair of Editors Toronto. She is currently studying event and meeting management at George Brown.

Andrea Civichino (@andreacivichino) can sum up her editorial journey using one hashtag: #unlikeanyother. As the research editor / content strategist for one of the world’s largest national accounting bodies, Andrea spends her day catching the occasional dangling participle and creating content strategies for resources developed for professional accountants. Her passion is telling stories and her transition from editor-in-chief of national trade magazines to working in content strategy was a natural fit. She is able to leverage her journalism background and reporting skills to bring unique perspectives to her content plans. When she’s not at her desk creating, you can find her seeking local and organic ingredients to experiment with in her kitchen, sampling menus around the city, and, of course, tweeting about it.

Dani Pacey is a developmental editor at heart, though her job title doesn't show it. Having completed a Master's degree in Science and Technology Studies at York University, she went on to work in editorial positions at Oxford University Press Canada for three years. In October 2015, she joined R.V. Anderson Associates Limited, an engineering firm, as a proposal writer and coordinator, where the developmental editing skills she honed in publishing help her coach subject-matter experts in writing persuasively. She spent two years as member relations chair of Editors Toronto. Lately, when not editing and writing, she has been learning how to sew garments—an engineering challenge of a different sort.


Program details for Tuesday, May 24
Miles Nadal Jewish Community Centre, 750 Spadina Ave., Room 318
7 pm                 Mingling and informal Q&A session for new and prospective members
7:30 pm            AGM and program
9 pm                 Mix and mingle

** Dinner at Famoso **
All members and guests are welcome to come to Famoso (386 Bloor St. West, between Brunswick and Walmer) at 6 pm for dinner and drinks before the program. Hope to see you there!