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How to Self-publish and Market your Print on Demand and e-Book

Registration Information | Registration Form | Seminar Locations | Seminars for Editors

This self-publishing workshop covers a variety of topics related to publishing and marketing print and electronic versions of your book. The following topics will be covered:

  • Print on demand (POD), or why you no longer need book inventory
  • Difference between POD, vanity publishing, and vanity POD
  • POD companies/options
  • Specific information about several popular POD companies
  • Distribution in,, and other online retailers
  • E-book publishing using Kindle (Amazon's e-book) and EPUB formats (for Kobo and other e-readers)
  • ISBN (and why and how to get yours)
  • Overview of technical tools you need to self-publish using POD and/or e-books
  • Importance of defining and targeting your audience (before you write)
  • Overview of book marketing options, such as websites, blogs, and social media (Facebook, Twitter, LinkedIn, and YouTube)

This workshop is ideal for anyone who wants to self-publish and sell print and/or electronic versions of a fiction or non-fiction book.


Paul Lima has worked as a professional writer and writing instructor for over 25 years. He has run a successful freelance-writing and business-writing-training business since 1988. Paul is the author of 12 books on writing and the business of freelance writing, including Harness the Business Writing Process, How to Write a Non-fiction Book in 60 Days, Everything You Wanted to Know about Freelance Writing, Copywriting That Works, (re)Discover the Joy of Creative Writing, and other books. He has self-published print (POD), PDF, Kindle, and EPUB versions of his books. His books are available online through Amazon and Chapters-Indigo. Four of his self-published books are now used as university and college continuing education textbooks. You can visit Paul online at and read about his books at

Sunday, February 2
9:30 AM to 12:30 PM 
Registration – $115 members, $140 non-members (HST extra)
Early Registration (to January 26) – $100 members, $120 non-members (HST extra)
Victoria College, Room 211, Victoria University, University of Toronto
91 Charles Street West