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Social Media 101

Friday, April 17, 2015 - 09:00

Time: 1–4 p.m.

Social media is more than what all the cool kids are doing these days. It can—and should—be an important part of your networking and marketing efforts to further your career. It can also help you develop your skills as an editor.

In this half-day seminar, learn the fundamentals of social media, especially LinkedIn, Twitter, and Facebook, and how to make them work for you. Explore why and when you should use each channel both for yourself and for your employer or clients.

Bring your laptop or tablet to set up or improve your accounts on the spot. You’re also encouraged to send any specific questions to Christine before the seminar:

Christine LeBlanc is a communications consultant who started her business, Dossier Communications, in 2005 after a decade in publishing. She specializes in writing, editing, integrated marketing strategies (incorporating social media), and event planning. Christine is the past chair of the EAC’s National Capital Region branch and was the co-chair of the 2012 EAC National Conference, which broke attendance records. She is also a member of the International Association of Business Communicators. She started using social media to deal with the isolation of working from home and has managed social media channels for various clients ranging from a national health care organization to a start-up comic book company.

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Registration fees (includes snacks):

  • EAC member: $115 ($101.77 + $13.23 HST)
  • Non-member: $135 ($119.48 + $15.52 HST)