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EAC Arts & Science Sessions

EAC Conference 2011

                     EAC                     ISC            PEAVI

EAC Arts & Science Sessions

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Session:    Blogging as a self-editing discipline

Speaker:    Carol Tulpar                   
Day/Date:    Sunday, May 29
Time:           1:30 PM – 2:30 PM                       

Carol Tulpar

About the session:

Flex your editing (and writing!) muscles by keeping up a regular blog. Blogging is a great way to develop your online presence and your web writing and editing skills. Topics in this session include editing for brevity, visual editing, scheduling a series of blogs, options for illustrating a blog, and linking to relevant sites. It will also cover how to track visitor statistics and use the information they provide. As you get used to blogging, you can also index your posts and discover your favourite blogging topics. Participants should bring their own laptops.

Participants in this session will leave with their blogs established, and will be ready to start adding regular posts, and edit and link them to other websites.

About the speaker:

Carol Tulpar is a long-time ESL instructor in College Preparatory English at Vancouver Community College. She has written articles for West Coast Editor and is the current editor of the West Coast Writer, the quarterly newsletter of the Canadian Authors’ Association.

Session:    Editors and indexers: Working together for a better result

Speaker:     Karen Griffiths
Day/Date:    Sunday, May 29
Time:           2:45 PM – 3:45 PM

Karen Griffiths

About the session:

As the last item to be added before publication, the index often flies below the radar during much of a book’s development. The style and structure of the text as well as editorial decisions all have an impact on the index. This session will cover how indexers work and ways in which editorial decisions can influence the ease and efficiency of the indexing process. Topics will include:

  • understanding and assessing index quality
  • the indexing process
  • appropriate index specifications for various types of books
  • effects of text structure and style on the indexing process

About the speaker:

Karen Griffiths of Griffiths Indexing has worked as a full-time freelance indexer for 10 years, creating indexes for trade publishers, governments, book packagers, and authors. Using her indexing skills, she also has written classification schemes, category lists, and taxonomies for online clients. She is a contributing author to Indexing Specialties: Cookbooks (Information Today, 2009). Karen also teaches “Indexing: An Essential Art and Science” at Simon Fraser University in Vancouver.

Panel:        E-book publishing: What does it mean for editors?

Panellists:     Jesse Finkelstein & Julie Morris
Day/Date:       Saturday, May 28
Time:              11:15 AM – 12:15 PM

Jesse Finkelstein     Julie Morris

About the session:

E-books are here. Publishers are producing them, retailers are selling them, libraries are stocking them, and people are reading them on their e-readers. But what impact does the business necessity to publish e-books have on the roles and responsibilities of editors? Here’s an opportunity to find out, from two in-house publishing professionals who deal with e-books daily.
This panel will discuss the digital publishing of trade books. Topics will include:

  • the ebook landscape: publishing, retailing and the reading experience
  • developmental editing of ebooks: vision and execution
  • proofreading ebooks: special considerations

Participants are encouraged to bring questions for the panellists.
Participants in this session will gain an insight into the practical realities of publishing e-books.

About the panellists:

Jesse Finkelstein is the digital assets and foreign rights director at D&M Publishers in Vancouver. A graduate of Simon Fraser University’s Master of Publishing program, she has held previous publishing positions at Raincoast Books, Véhicule Press, and the Montreal Review of Books.

Julie Morris is the digital projects coordinator at D&M Publishers, and the publisher relations manager at BookRiff, a web application in development that is partially funded by D&M. Julie is a graduate of the Master of Publishing program at Simon Fraser University, and has previously worked in journalism.

Panel:    Editing in the digital media world

Panellists:    Lisa Manfield, Rebecca Philps and Erik Rolfsen
Day/Date:      Saturday, May 28
Time:             1:15 PM – 2:15 PM

Lisa Manfield     Erik Rolfsen

About the panel:

Ever wondered what editors working at the forefront of digital media do every day? And whether there is a place for you in this field of expanding skill sets, evergreen content, audience engagement, online traffic analytics, and social media?

The three panellists, all senior editors in fast-paced, high-profile online magazines and newspapers, will talk about the challenges and opportunities that working in digital media provides. Questions from participants are encouraged!

Topics will include:

  • creating dynamic (or static) content
  • curating the web
  • editing for search engines
  • working speedily while ensuring accuracy
  • implementing multimedia storytelling
  • working with bloggers
  • using social media.

Participants in this session will gain an insight into the field of digital media editing and journalism.

About the panellists:

Lisa Manfield is the Online Editor for Canada Wide Media.

Rebecca Philps is the Senior Editor at Vancouver magazine.

Erik Rolfsen is the News Editor of the digital edition of The Province newspaper.

Session:    Evaluating and editing scientific illustrations

Speaker:    Dina Theleritis
Day/Date:   Sunday, May 29
Time:           11:30 AM – 12:30 PM

About the session:

What makes a good scientific illustration? This session aims to familiarize editors with scientific illustrations and show how to edit them for improvement and publication. Good and bad examples from different scientific disciplines will be presented to point out the basic principles of good visual communication.

“Scientific images and illustrations can make or break a publication,” asserts this session’s presenter. To improve the odds, participants will learn how to

  • work with illustrators and artists
  • use visual communication to the text’s advantage
  • edit illustrations as a support to text as well as an independent means of communication
  • adapt and translate illustrations to other purposes, such as murals, dioramas, or poster presentations

The session will also cover how digitization and changing technology affect specimens and subsequent illustrations, and what needs to be taken into consideration.

About the speaker:

Dina Theleritis has worked on both the editorial side and as an artist/illustrator so brings a unique perspective to this topic. An editor, indexer, and picture researcher based in Toronto, Ontario, she has a background in visual art and also works as an independent artist, illustrator, and art educator. Dina spoke at the 2010 EAC conference on picture research for publications. She is a gallery guide and educator at various Ontario-based museums and galleries. Fun fact? Her working languages include Ancient Greek.

Session:     Re-imagining publishing as if the Web mattered

Speaker:       John Maxwell, Ph.D
Day/Date:      Sunday, May 29
Time:             10:15 AM – 11:15 AM

John Maxwell

About the session:

The World Wide Web has established itself as the dominant publishing platform of our time, and of the future. So why do so many book and magazine publishers seem to pretend that it doesn't exist? This session explores this question and the apparent crisis of imagination lurking behind it.
Topics will include:

  • an examination of some novel approaches to bridging the cultural divide between the Web and traditional publishing
  • a look at current research and development work at SFU that aims to make “Web first” book and magazine publishing a practical and economical reality

Participants in this session will get a stimulating glimpse into the potential and possible futures of publishing.

About the speaker:

John Maxwell is an assistant professor in the Master of Publishing program at Simon Fraser University, where he teaches and conducts research on the impact of digital technologies in the cultural sector. He is currently working on “Web first” editing and production workflows for small publishers.

Session:    What's it all about, Google Books?

Speaker:       Jenna Newman
Day/Date:      Sunday, May 29
Time:             9:00 AM – 10:00 AM

Jenna Newman

About the session:

Google Books is a practical and convenient resource for readers and researchers, and it helps publishers and authors reach the people who might be interested in their work. But how did Google get all those books—15 million scans and counting—online?
Publishers and authors have submitted millions of books through Google’s Partner Program, but Google has also been borrowing library books by the truckload and scanning those too. Some publishers and authors took issue with Google’s use of copyrighted works and launched a copyright infringement suit, which evolved into a class action settlement contemplating a broad range of online products and services.
This session takes a practical look at Google Books:

  • what publishers and authors should know about what Google can do with their books
  • what Google proposes to do in the future, and what this means for digital rights
  • the logistics of making a claim under the settlement
  • the relative benefits of the settlement and the Partner Program

Participants in this session will learn about:

  • the key features and terms of the proposed settlement agreement, focusing on the advantages and disadvantages for publishers and authors (including, if there’s a ruling from the court before May, its possible implications and outcomes, including deadlines for action from rightsholders
  • the differences between the settlement scheme and the Partner Program so that attendees can assess how each program might (or might not) meet their needs
  • how Google Editions / Google eBooks seems to fit with the other Google Books services

About the speaker:

Jenna Newman completed SFU’s Master of Publishing program in 2010. Her article “The Google Books Settlement: A Private Contract in the Absence of Adequate Copyright Law” was published in Scholarly and Research Communication earlier this year. Jenna works as a freelance editor, proofreader, and researcher, and she has been a speaker or guest lecturer at BookCamp Vancouver, SFU’s Summer Publishing Workshops, and undergraduate and graduate publishing courses at SFU.

Session:    Winning collateral: Writing and editing to fit a content strategy

Speaker:    Rebecca Graves
Day/Date:   Saturday, May 28
Time:           10:00 AM – 11:00 AM

Rebecca Graves

About the session:

Does your organization still throw everything at the reader and hope that something sticks? When it comes to sales and marketing collateral, today’s business audience knows exactly what they need to find and does not have time to read for fun. In this session you’ll learn how to

  • create a content strategy aimed at your audience
  • define what your collateral is and what it is not
  • gather tips for creating templates
  • differentiate your collateral from the competition’s

Explore different tones and styles of writing, the pros and cons of using landscape, and what branding guidelines mean to editors. Learn how to think strategically and bring your collateral into the 21st century. This session will be of interest to copywriters, content managers, and B2B communicators of all stripes.

About the speaker:

Rebecca Graves is senior writer and content strategist at the global software company Open Text Corporation, based in Waterloo, Ontario. She helps to define the organization’s content strategy, select which pieces of collateral are required to support that strategy, and create the appropriate templates. Rebecca is also responsible for managing the collateral project each time there is an acquisition. As the writing team lead, Rebecca coaches the other writers and editors and often leads internal sessions that focus on the latest content issues that affect corporate communications within the software industry.

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