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The Sweet Spot: Editing Infographics

DateWednesday, May 15, 2019
Time: 9:00 a.m. to 4:00 p.m.  

As editors, we live for words. But if we only use words in our toolbox, we’re missing out on the power of data and images. Where the three overlap is the sweet spot: Infographics. Many organizations–including the federal government–are putting more time into infographics to engage, inform and entertain readers. It’s said that we remember 30 per cent of what we see but only 10 per cent of what we read. As editors, we should improve our visual literacy—it’s the way the world is turning. Luckily, we don’t need to be designers to edit infographics.

Using real-world examples of infographics, this hands-on seminar will give participants the confidence to handle the most common types of infographics and add value to any project. This seminar is aimed at editors working on infographics intended for a general audience, though some more specialized contexts will also be covered.

Topics Covered

  • Four main purposes of infographics (to inform, to explain, to persuade, and to entertain) and how to ensure an infographic achieves its purpose
  • Science behind how we perceive visual information and what that means for editing infographics
  • Features of the most common types of infographics (e.g., Venn diagrams, process diagrams, flow charts, bubble charts, data maps, hierarchical infographics, decision trees, pictographs, schematic diagrams, timelines, statistical infographics, comparisons)
  • Top mistakes infographic creators make and how to fix them
  • How to handle statistics in infographics even if you’re not a math whiz
  • What to do with an infographic at every stage of editing, from substantive to proofreading

Not Covered

  • Bar charts, line charts, pie charts, and scatter charts

Instructor: Laurel Hyatt has been a journalist, writer, and editor for more than 30 years. She has worked in-house at Statistics Canada and freelance for the Office of the Auditor General of Canada, as well as on university textbooks in accounting, psychology, management, and statistics—all of which use a heck of a lot of infographics. 

Location:
Capital Hill Hotel & Suites
88 Albert Street
Ottawa, ON

Registration fees (includes lunch, snacks, and HST):

 
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